The LUXE Report 2025 - Report - Page 11
The Future of Incentives
The discussion turned to what
tomorrow’s incentive programmes
will look like. Personalisation and free
time were identified as essentials, but
delegates debated how these can
be balanced with the client’s need
for structured face time with top
performers.
One hot topic was whether winners
should be able to bring partners,
families or friends along. Experiences
varied widely: some recalled
programmes where partners acted
as motivators, driving sales by asking
“where are we going next year?”
Others warned that bringing a spouse
or friend could distract qualifiers from
engaging fully with the event.
meaning the element of FOMO is a key
performance driver.
Generational differences are also
shaping incentive design. Younger
delegates are placing more value
on adventure, sustainability, and
opportunities to give back. Meanwhile,
one planner warned against making
assumptions: “Sometimes participants
don’t know what they want until you
show them. Our job is to surprise
them, push them out of their comfort
zone, and help them discover new
passions.”
Incentives of the future won’t be onesize-fits-all. They will need to strike a
careful balance between free time and
structured time, between recognition
and relaxation, and between personal
choice and shared cultural moments.
As the session closed, one guest
summed it up perfectly: “Luxury isn’t
just about the surroundings – it’s about
meaning, connection and time. Those
are the things that turn moments into
memories.”
As one participant noted, “It comes
back to clever event design —
knowing your audience and what will
make the event successful for them
and for the business.”
Status and recognition also remain
powerful motivators. “Presidents’
clubs” and “winners’ circles” still hold
sway, especially when the sense of
exclusivity is talked about all year long,
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VIDEO TO GO HERE
MARKUS VIDEO INTERVIEW HERE
