The LUXE Report 2025 - Report - Page 9
Time as the New Luxury
In a world of constant distraction,
time emerged as the ultimate luxury.
Delegates valued the deliberately
unhurried agenda at LUXE, which
allowed for organic conversation and
deeper networking.
Discussions explored the importance
of giving guests space to pause,
reflect and connect at their own pace.
One luxury planner shared how a client
organising an event in Japan wanted
to avoid the tourist trail in favour of
more authentic experiences such as
walking with monks, which allowed the
group to “slow down, reconnect, and
truly understand the culture and its
sense of purpose.”
The same theme came through in
other destinations. As one DMC
explained, “In Cappadocia, the most
common feedback we hear is that
people want more free time. It’s such
a stunning place that guests just want
to appreciate a destination on their
own terms, or simple sit with a glass of
wine and take it all in. That in itself can
sometimes be the most memorable
part of the trip.”
Free time was not seen as wasted
time, but as an essential ingredient
in holding true attention and making
events meaningful. Several delegates
also noted growing demand for
developmental experiences alongside
downtime.
As another planner observed: “Even
on incentive trips, people want the
opportunity to learn something new.
There’s a hotel in the Seychelles that
offers the chance to earn a PADI
licence, and it’s hugely successful
because guests feel they’ve invested
time in themselves. Using free time
for something developmental really
resonates – it’s that mastery piece that
makes the experience feel purposeful.”
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