The X Report - Report - Page 13
Headquartered in the north of Tenerife,
Capital Incentive DMC is passionate about
revealing the island’s authentic side. “Ninetynine per cent of events on the island happen
in the south, but the north is completely
different,” says Iván. “Here you feel the
real Canarian architecture, the history, the
people – it’s fresher, greener, more cultural.
It’s the perfect place for groups who want to
connect with the essence of the island.”
For groups, that means experiences
that go far beyond the beach. The DMC
curates everything from cultural tours of
UNESCO-listed La Laguna and visits to
banana plantations and La Orotava Botanical
Gardens, to wine tastings, hiking, and
creative team building by the sea.
Capital Incentive DMC played a central role
in bringing X: by micebook to life, navigating
last-minute venue changes and complex
logistics with characteristic calm. “It was a
very challenging programme,” admits Iván.
“But in the end, the teamwork between
micebook, Ten Travel, and Capital Incentive
was incredible. Seeing how grateful and
impressed the guests were – that was the
best satisfaction.”
And, he adds, the experience left a lasting
impression: “It showed people that the north
isn’t just beautiful – it works. It’s ready for
high-end groups, for creative events, for
experiences that really connect people to
place. That’s what we do best.”
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