The X Report - Report - Page 3
A FRESH PERSPECTIVE
Think you know Tenerife? So did many of the
attendees at the inaugural X: by micebook
event, which took place on the Canary Island
from 2–5 October 2025.
But most had only ever visited the south,
and when they arrived for X, they discovered
a very different side to this popular
destination – the authentic, cultural, and
quietly captivating Puerto de la Cruz in the
island’s north.
X: by micebook is about stripping back
what you think you know and rebuilding
it with fresh perspectives. And with the
help of our brilliant partners – Tenerife
Convention Bureau, Ten Travel DMC, Capital
Incentive DMC, and Gran Hotel Taoro – we
challenged 100 event buyers and suppliers
to embrace the unexpected on a three-day
immersive journey of teasers, surprises,
identity bracelets, curated connections, and
destination discovery.
In our first Destination X Report, we’re
delighted to shine the spotlight on Puerto
de la Cruz and the north of Tenerife.
Inside, you’ll discover what makes this
region so appealing for meetings and
incentives, alongside the most exciting new
developments, standout hotels and venues,
unforgettable experiences, and, of course,
some of the many highlights from our X
programme.
We hope it gives you a fresh perspective on
Tenerife – and inspires you to consider Puerto
de la Cruz for future events.
Enjoy!
Susie Harwood
Editor, micebook
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